The Pro Bono Problem
Let’s face it, starting a business isn’t easy. Heck, if it were, we’d all take a crack at it. As the old adage goes, “with great risk...
Build Lasting Relationships.
There is an old saying “A business is only as good as the clients it serves,"and I want to go a step further and say no business gets far...
How to Manage Complex Change.
In today’s competitive environment, you are constantly dealing with change – both expected and unexpected. Some of these changes you can...
Working with Independent Creative Professionals
Entrepreneurs almost always start out alone. It takes time to flesh out your vision, and then implement it, before you get to the step...
Work-Life Balance...
In today's every changing climate, work-life balance can seem like an impossible feat. Modern technology makes you accessible around the...
Do I Need A Roadmap For My Brand?
Where does your brand want to go? How do you want others to see your brand? Where is your brand now, and what relationships do you and...
Digital Asset Management: A Primer
What Is Digital Asset Management? It’s a necessary component of creative operations. It’s a process for organizing, storing and...
The Importance of Producing Unique, Authentic Content for your Brand
Picture this: you’ve spent hours poring over high-quality and unique stock photos. You’ve invested a not-insignificant sum in downloading...
Understanding The Importance of Well Crafted Bios
An online presence is becoming essential for professionals and businesses alike, but a common misunderstanding in the business world is...
Why Moms Are the Best Entrepreneurs and Now is the Time to Jump
In the days before mommy-hood, I used to think that the best time in my life to start a company would be before I had kids, but boy was I...
How to Manage Your Expectations of Creative Projects
It’s a dilemma of priority that many people face when it’s project-time. It affects all kinds of teams, whether in-house or contracted....
Does My New Small Business Need Creative Direction?
Um. Yeah. It's something that you know intuitively, in fact, or else you wouldn't be pondering this. In the 21st century, it will be a...
4 Tools to Boost Your Creative Workflow
Have you ever heard the term “Creative Ops”? If not, here’s a brief summary: it’s a term that refers to how a brand or team handles...
Important, Urgent or Trivial: Your Day Made Easy
As a stay-at-home mom/Virtual Administrator, my day is full of pressing tasks. Tasks, that in the past, became overwhelming because I...
3 Things Every Great Photographer Wants You to Understand
Entrepreneurship is on the rise. More and more people, both young and old, are beginning their own independent ventures. According to the...
